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China’s social media landscape
In today’s digital age, social media has become an indispensable part of people’s lives worldwide and has profoundly impacted the busine...
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China: a completely different digital landscape
China’s digital landscape is fundamental...
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China’s e-commerce landscape
In just a few taps on a smartphone, over a billion Chinese consumers can order everything from breakfast to BYD cars. The scale and speed of China’s digital marketplace ar...
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Is Temu a threat or should we learn from them?
In the past years China’s cross-border e-commerce platforms, such as Temu, Shein and AliExpress have rapidly gained global market share, disru...
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Re-launching of the Horsten WeChat Official Account
Recently we re-launched our official Horsten International WeChat account. In case you're interested, please scan the QR code in WeChat and keep up-...
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Creating digital visibility for B2B-companies in China
In this article, we give you some background information about Baidu (and other similar search engines in China) and we focus on ...
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The rise of Xiaohongshu and Douyin
In recent years, the Chinese social media landscape in China has undergone a significant transformation with the emergence of new Chinese social med...
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Using WeChat as a mini-website, newsletter, e-mail, business card and much more…
While talking with customers I often see that there is still a lack of knowledge about how WeChat can be used for your business i...
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Five main differences between Western and Chinese social media
Social media in the Western world and in China differ significantly in terms of platforms, accessibility, censorship, user behavi...
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Why do you need a WeChat Official Account?
When entering the Chinese market most European SMEs will partner with Chinese companies. These Chinese partners will help them with the import, distribution and marketing of the...
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Ever heard of Xiaohongshu or RED?
Most people in the West already heard about Alibaba and WeChat. Recently also Douyin (the Chinese Tiktok) became more well-known ...
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The Belgian Store goes live !
Livestreaming is a big thing in China these days. Not only do big KOLs attract large audiences on platforms such as Taobao and Ku...
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Cross-Border E-commerce continues to grow rapidly in China
In November 2022 China has approved another batch of 33 cities and regions as pilot zones for cross-border e-commerce (CBEC). Thi...
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hub.brussels launches an official WeChat account
The hub.brussels offices in Shanghai, Beijing and Shenzhen are launching an Official WeChat Account. The account provides information to Chinese companies willing to use Brussel...
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Defining your digital marketing strategy for China
China’s online environment is evolving at break-neck speed. Here are 4 suggestions while defining your digital marketing strategy for China:
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The livestream landscape for e-commerce in China
Today, if you are doing business in China as a consumer brand, a presence on one of the bigger e-commerce platforms will be inevitableREAD MORE
The 618 battlegrounds
Ever heard of 618? Most people in western countries have heard of ‘Double 11’, the notorious online shopping festival...
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Podcast Team Retail: How 'omnichannel amazing' is Ochama?
Bart Horsten and Ed Sander (ChinaTalk) were keynote speakers in a podcast (in...
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The social media landscape in China and how to use it
It will probably not come to you as a surprise that China has the largest and most active social media marke...
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Importance of social networks in China
The impact which social networks have on individuals is gigantic in China. Social media apps are an integral part of the daily li...
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Importance of brand awareness in China
In China’s market today there are not only thousands of brands imported from western countries, but also Chinese brands, re...
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How do Chinese consumers search for products in China?
When western consumers look for a product or brand, we typically search on Google first. Google is banned in China, but there are alternative Chinese search e...
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Chinese Cashless Society
During the corona pandemic in 2020 we all started using cashless payments in Europe. However, China can already be called a cashl...
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PRESS RELEASE - Opening of the first and only Belgian Food & Beverage Flagship Store on Tmall Global in January 2021
The entire Horsten team in Belgium and China is proud to announce the opening of our Belgian Food & Beverage flagship...
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10th Anniversary of WeChat
In January 2021 Tencent’s app WeChat celebrates its 10th anniversary, a decade of influencing China’s online w...
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Singles' Day and E-commerce in China
This is an abstract from an article written by Bart Horsten and published on the WeChat account of the Belgian-Chinese Chamber of Commerce on 10 Nove...
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How to connect with your Chinese audience during Covid-19?
The global outbreak of the coronavirus (COVID-19) is having an unprecedented impact on the world economy, ushering in a period of...
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Horsten International Signs an Agreement with Alibaba Group's Tmall Global Platform to Sell Belgian Food & Beverage Brands to Chinese Consumers through the Belgium Flagship Store
PRESS RELEASE
Horsten International today signed an agreement with Alibaba Group’s dedicated cross-border e-commerce platform Tmall...
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Workshop E-commerce, Social Media and New Retail in China
On Friday 15 February 2019 Bart Horsten was lecturer at an afternoon workshop in Brussels at the Retail Academy, talking about E-commerce, social media and new retail in China. ...
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Seminar 25 June 2018 - How to Set Up a Cross-Border E-Commerce Shop in WeChat to sell in China?
The EU SME Centre, Voka – Chamber of Commerce Mechelen-Kempen, the Belgian-Chinese Chamber, BENCHAM and HORSTEN International are delighted to invi...
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E-commerce in China - Awex Export Days 4 june 2018
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Hey!Belgium launches online travel platform
On 17 May 2018 Hey!Belgium, one of Horsten's tourism customers, had a successful launch event in ITB Shanghai for the OTA platform of HEY! Belgiu...
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How to open a WeChat shop
In recent years cross-border e-commerce (CBEC) is one of the most preferred entry modes for European SMEs when starting in Ch...
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E-commerce, Social Media and New retail in China
On Friday 19th January 2018 Bart Horsten was a lecturer at an afternoon workshop at the Retail Academy, talking about E-commerce, social media and new retail in China. Abou...
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NEWS: Workshop 'How to Reach and Engage With Chinese Tourists?' 13 & 14 December 2017
On 13 and 14 December 2017 Horsten International organized two successful tourism workshops in the Netherlands and in Belgium, together with ChinaTalk and NextportChina...
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BLOG: How can Western operators market their services to the Chinese traveler?
The outbound tourism industry in China is vast to say the least. Countless tour operators, travel platforms, social media a...
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NEWS: HEY! Belgium Launches Official Wechat Account
We are pleased to announce the new Official Wechat Account of HEY! BELGIUM. HEY! Belgium is an Incoming Destination Management Company from Belgium based on 25 years of know-how...
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NEWS: Luxilon Industries Launches Official Wechat Account
We are pleased to announce the new Official Wechat Account of Luxilon Industries. Luxilon Industries (est. 1959) is a family-owned Belgian company specialized in manufacturing h...
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NEWS: Workshop E-Commerce and Social Media in China 14 & 15 June 2017
In the past years cross-border e-commerce has seen a tremendous growth in China. Chinese consumers are increasingly buying European products, not on...
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NEWS: MyChinaWeb participated in the E-commerce mission to China from 13 to 18 March 2017
From 13 to 18 March 2017 a business delegation from Belgium and The Netherlands visited Shanghai and Hangzhou, focusing on e-commerce in China.
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BLOG: Do You Need a China WFOE to Register an Official Wechat Account?
Starbucks has become the first foreign company to be integrated in the Wechat Wallet. Since the integration of arguably the world’s most popular coffee brand Wechat users ...
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NEWS: Groot-Bijgaarden Castle Launches Sina Weibo Account
We are pleased to announce the new Sina Weibo account of Groot-Bijgaarden Castle. Located next to Brussels, Groot-Bijgaarden Castle and the surrounding park make for the pe...
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BLOG: Cross-Border E-Commerce Considerations for European SMEs
E-commerce is hugely popular in China, not only has it ushered in an era of abundance of choice and convenience for the Chinese consumer, but also provided relative easy access ...
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BLOG: Alibaba's Single's Day: Behind the Numbers
November 11, 2016 marked the 8th anniversary of Alibaba’s Global Shopping Festival, cleverly coined ‘Double Eleven’. In the run-up to November 11, media report...
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NEWS: E-trade Summit 27 September 2016
On 27 September the 2016 edition of the E-trade summit was organised in Antwerp, Belgium.
Ed Sander of ChinaTalk and Bart Horsten of Horsten International & MyChinaW...
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BLOG: Must-have Apps in China (Part 2)
After we published the first part of this blog in June 2016, please find here part 2 of this blog.
1. QQ
QQ – pronounced ‘coco’ in Chines...
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NEWS: MyChinaWeb speaking at a seminar on 8 Sept. 2016 in The Hague, Netherlands
Together with Ed Sander of ChinaTalk, MyChinaWeb was present at a seminar in The Hague, The Netherlands, on 8 Sept. 20...
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BLOG: Must-have Apps in China (Part 1)
You just arrived in China and all of a sudden you discover your most beloved apps stopped working. Why? The Chinese Great Firewall! Surely something you’ve heard about bef...
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BLOG: Differences between Chinese and Western websites
Our company often organizes seminars about the ins and outs of doing business in China. A while back, we did a presentation for a group of businesses who plan to venture out to ...
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BLOG: How to register a website in China?
China now has the world’s largest digital marketplace. Therefore it is of the utmost importance to have a local website registered in China when doing business or when try...
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BLOG: Why set up a Chinese website?
In this day and age the omnipresence of the internet has unmistakably and irrevocably changed the way we do business. But even in these digital times, we nonetheless continue to...
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NEWS: Floralia Brussels launches new Chinese website
We are pleased to announce the new Chinese website of Floralia Brussels. MyChinaWeb prepared the conceptual design and content of the website, intended to attract more Chinese t...
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