Defining your digital marketing strategy for China

10/11/2022

China’s online environment is evolving at break-neck speed. Here are 4 suggestions while defining your digital marketing strategy for China:

  1. Identify the needs and requirements of your project, set the objectives on the short and long term, and assess the risks involved.
  2. Investigate whether your product is suitable for the Chinese consumer or customer. What are the expectations of your Chinese customers? Who are your competitors in China? In short: do an online and offline market research.
  3. Check which Chinese social media and e-commerce channels are most suitable for your business or brand and select the ones which offer you the most visibility and return on investment.
  4. Prepare an implementation and execution plan for the selected strategy.

MyChinaWeb has years of experience and is there to help you with your digital marketing in China, both in B2C as well as in B2B sectors.