The Belgian Store goes live !
10/3/2023Livestreaming is a big thing in China these days. Not only do big KOLs attract large audiences on platforms such as Taobao and Kuaishou, but also official international instances are organising live shows.
In February 2023, Jeffrey Wouters, one of our colleagues from MyChinaWeb, was invited to participate in a livestream organised by the Guangzhou team of Flanders Investment and Trade (FIT). The purpose of this event was to introduce some of the many Belgian beer and gin brands our little country is so very proud of to an audience of Chinese professionals. FIT extended invitations to breweries and distilleries from all over Flanders. The livestreams received much attention, as they attracted over 150.000 views from distributors, importers or just fans.
The beer livestream was held first on February 15 and the gin live show was held two days later. On both occasions, Jeffrey showcased all the beers and alcoholic beverages that are being sold on our Belgian F&B store on Tmall Global, an exclusive webshop on Alibaba’s cross border e-commerce shop which sells authentic Belgian food and beverage products directly to Chinese consumers. Apart from alcoholic beverages, the online store also sells cookies, chocolates, and truffles. You can find more information about the Tmall Global shop here.
MyChinaWeb often assists companies in representing their brands in China, be it online or physical. If you need more information about how to sell your food products on Horsten’s Belgian store, please contact us for a free consultation.
The entire MyChinaWeb team in Europe and China is also available to help you with your online marketing strategy and implementation in China. We combine local experience with a global outline.
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