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STRATEGY

Helping you navigate the rough waters of China's online market.

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DESIGN

Bridging the gap between East and West through innovative web design.

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TRANSLATION

High-quality professional translation services.

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CONTENT
MANAGEMENT

Communicating across cultures.

Strategy

China is one of the most competitive online markets on the planet. With our China expertise and local presence, we can help you navigate safely through the rough digital waters of China's online market.

INCREASE YOUR VISIBILITY

China's internet economy is booming and the online tools with which to promote oneself are countless. China's online market truly is a jungle with endless possibilities. Yet, in this crazy digital jungle we feel right at home. We can offer you myriad possibilities to increase your online visibility, from setting up and managing social media accounts to effective SEO/SEM implementation.

E-COMMERCE

E-commerce is a way of life in China. We can help you tap into this market in any way you desire: design a web store, assist you in the admission process, perform market research, offer logistical support, etc.

ONLINE MARKETING

Reaching your consumer base through internet marketing is nowadays as common as it is vital; however, it can be a tricky endeavor when you don't know what the consumer wants and expects. This is our bread and butter. Through our presence in China we can help you perform local market research, prepare marketing plans, set up online shops and social media accounts, etc.

WEB HOSTING

Choosing the right server will help you overcome the ‘Great Firewall of China’ ensuring that your website will load faster in China. Additionally it will also make it easier for your Chinese customers to find your website, since it will rank higher in Chinese search engines, such as Baidu and Sogou. Western search engines like Google are not used in China.

Design

We set out to create an innovative and cost-effective website that reflects the identity of your company, takes into account the particularities of Chinese surfing habits, but also makes an easily accessible and traceable website in China.

BRAND IDENTITY

Creating a Chinese website that reflects your brand identity is our number one priority. Your website and social media channels are your primary means of communication with the Chinese consumer. Therefore it is essential to determine your business goals, know your customers and define your branding strategy accordingly.

UX DESIGN

User experience (UX) design lies at the heart of your website, enabling visitors to navigate and find information quickly and effectively. Your Chinese language website will be designed and programmed according to Chinese browsing habits.

LOCALIZATION

A Chinese language website should not merely be a copy of your original website, it should be adapted to the local requirements, i.e. localized, taking into account the unique characteristics of the target culture.



UI DESIGN

User Interface (UI) Design is what gives your website that certain look and feel, and shows visitors how you present yourself or your products to the outside world. Tailored to the needs and expectations of the Chinese visitor, the UI design will maximize user experience.

Translation

With years of translating expertise under our belt, our company is able to perform quick and high-quality translation services. Translations include technical, legal and other documents, mainly from Dutch or English to Chinese and vice versa.

CONTENT MANAGEMENT

A website should never be a static thing, it should be a breathing, living entity. Our team will continuously work together with you to keep website content fresh and updated. The same applies to the management of social media and other forms of online content. Mind you, even though customer is king, we first and foremost consider ourselves to be copywriters, creating and executing original ideas and content.

OUR PORTFOLIO

 

BLOG NEWS

6/11/2017

BLOG: How can Western operators market their services to the Chinese traveler?

The outbound tourism industry in China is vast to say the least. Countless tour operators, travel platforms, social media a...

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5/11/2017

NEWS: Workshop 'How to Reach and Engage With Chinese Tourists?' 13 & 14 December 2017

China’s outbound tourism is booming. As a result a growing number of Chinese tourists are visiting Europe, where the Netherlands and Belgium are gaining in popula...

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28/8/2017

NEWS: HEY! Belgium Launches Official Wechat Account

We are pleased to announce the new Official Wechat Account of HEY! BELGIUM. HEY! Belgium is an Incoming Destination Management Company from Belgium based on 25 years of know-how...

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25/8/2017

NEWS: Luxilon Industries Launches Official Wechat Account

We are pleased to announce the new Official Wechat Account of Luxilon Industries. Luxilon Industries (est. 1959) is a family-owned Belgian company specialized in manufacturing h...

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8/5/2017

NEWS: Workshop E-Commerce and Social Media in China 14 & 15 June 2017

In the past years cross-border e-commerce has seen a tremendous growth in China. Chinese consumers are increasingly buying European products, not on...

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18/3/2017

NEWS: MyChinaWeb participated in the E-commerce mission to China from 13 to 18 March 2017

From 13 to 18 March 2017 a business delegation from Belgium and The Netherlands visited Shanghai and Hangzhou, focusing on e-commerce in China.

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16/2/2017

BLOG: Do You Need a China WFOE to Register an Official Wechat Account?

Starbucks has become the first foreign company to be integrated in the Wechat Wallet. Since the integration of arguably the world’s most popular coffee brand Wechat users ...

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15/2/2017

NEWS: Groot-Bijgaarden Castle Launches Sina Weibo Account

We are pleased to announce the new Sina Weibo account of Groot-Bijgaarden Castle. Located next to Brussels, Groot-Bijgaarden Castle and the surrounding park make for the pe...

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23/12/2016

BLOG: Cross-Border E-Commerce Considerations for European SMEs

E-commerce is hugely popular in China, not only has it ushered in an era of abundance of choice and convenience for the Chinese consumer, but also provided relative easy access ...

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15/11/2016

BLOG: Alibaba's Single's Day: Behind the Numbers

November 11, 2016 marked the 8th anniversary of Alibaba’s Global Shopping Festival, cleverly coined ‘Double Eleven’. In the run-up to November 11, media report...

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1/10/2016

NEWS: E-trade Summit 27 September 2016

On 27 September the 2016 edition of the E-trade summit was organised in Antwerp, Belgium.

Ed Sander of ChinaTalk and Bart Horsten of Horsten International & MyChinaW...

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25/9/2016

BLOG: Must-have Apps in China (Part 2)

After we published the first part of this blog in June 2016, please find here part 2 of this blog.

1. QQ
QQ – pronounced ‘coco’ in Chines...

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4/9/2016

NEWS: MyChinaWeb speaking at a seminar on 8 Sept. 2016 in The Hague, Netherlands

Together with Ed Sander of ChinaTalk, MyChinaWeb was present at a seminar in The Hague, The Netherlands, on 8 Sept. 20...

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24/6/2016

BLOG: Must-have Apps in China (Part 1)

You just arrived in China and all of a sudden you discover your most beloved apps stopped working. Why? The Chinese Great Firewall! Surely something you’ve heard about bef...

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11/5/2016

BLOG: Differences between Chinese and Western websites

Our company often organizes seminars about the ins and outs of doing business in China. A while back, we did a presentation for a group of businesses who plan to venture out to ...

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11/5/2016

BLOG: How to register a website in China?

China now has the world’s largest digital marketplace. Therefore it is of the utmost importance to have a local website registered in China when doing business or when try...

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11/5/2016

BLOG: Why set up a Chinese website?

In this day and age the omnipresence of the internet has unmistakably and irrevocably changed the way we do business. But even in these digital times, we nonetheless continue to...

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11/5/2016

NEWS: Floralia Brussels launches new Chinese website

We are pleased to announce the new Chinese website of Floralia Brussels. MyChinaWeb prepared the conceptual design and content of the website, intended to attract more Chinese t...

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THE KEY TO GENERATING LOYALTY AND RISING ABOVE THE GENERAL NOISE SEEMS TO BE ALL ABOUT CREATING AN AUTHENTIC VOICE.

--
RICHARD BRANSON

ABOUT MYCHINAWEB

We are China experts who understand the ins and outs of the rapidly evolving Chinese digital landscape. By combining our knowledge of Western and Chinese culture with our long-standing presence in the local market, we help SMEs increase their online visibility in China through website building, online marketing, brand localization, etc.

MyChinaWeb is the brainchild of Horsten International – a EU-based China consultancy firm.

Horsten International was founded in 1996 and has had its China office since 2001. With its rich experience in the China market, Horsten has become a force to be reckoned with in the China consultancy industry. Since its inception, Horsten has successfully completed a vast amount of projects in a range of industries. Supported by a talented group of young professionals, Horsten International has the means to offer clients a wide array of services, from strategic advice and market research to business development, and much more. For more information, please visit www.horsteninternational.com.

MyChinaWeb wants to offer a cost-effective means to develop our clients’ China business online. We are confident that by increasing the online visibility of our clients' brands or products, we can help pave the road for integration into the offline local market. In order to offer our clients an all-round service package, Horsten International can assist you in a number of different ways when physically entering the China market.

CONTACT US

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www.mychinaweb.com