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STRATEGY

Build the perfect online strategy for your brand.

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SOCIAL MEDIA

Connect directly with your Chinese customer.

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E-COMMERCE

Sell your products to the world’s largest market.

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CONTENT
MANAGEMENT

Keep your followers engaged with localized content.

Strategy

China’s online environment is evolving at break-neck speed. With our China expertise and local presence, we can formulate the perfect online strategy that best fits your brand.

STRATEGIC ADVICE

We identify the needs and requirements of the project, set the objectives on the short and long term, assess the risks involved and assist you with the implementation and execution of the selected strategy.


RESEARCH

Is your product suitable for the Chinese consumer? What are the expectations of your Chinese customers? Who are your competitors in China? These are some of the questions that we can help you answering by executing an online and offline market research.
 

ONLINE MARKETING

It can be a tricky endeavor to reach your Chinese consumer when you don't know what the consumer wants and expects. This is our bread and butter. Through our presence in China we can help you to prepare marketing plans, organize online promo campaigns, etc.

INCREASE YOUR VISIBILITY

China's online market truly is a jungle with endless possibilities. We can offer you myriad possibilities to increase your online visibility, from setting up and managing social media accounts and websites to brand promotion and marketing services.

SOCIAL MEDIA

The average Chinese person spends a significant amount of time online following their favorite brands and celebrities, posting reviews or using social media to plan their next trip abroad. Social media has become an indispensable part of every brand’s marketing and sales strategy.

SELECTION

WeChat and Weibo are China’s biggest social media channels, but there are also many other social platforms, each with a different focus and different demographic. We provide assistance with platform selection and admission.

REGISTRATION AND VERIFICATION

Most social media platforms require a Chinese business license for the registration and verification of an official company account. We can help you with this process through our China affiliate.
 

SETUP

After the registration and verification, our team can set up and design the social media account according your brand identity. Depending on the platform, services could include account optimization, profile page, welcome message, etc.

ACCOUNT MANAGEMENT

We will make sure that your social media accounts keep running smoothly. We answer any incoming questions, keep your account up-to-date and make sure that it stays verified.

E-COMMERCE

E-commerce is a way of life in China. We can help you tap into this market in any way you desire: design a web store, perform market research, assist you in the admission process, offer logistical support, etc.

RESEARCH

Which platforms are there? What about logistics and business models? Which Chinese partner to select, if any? We can help you to better understand the e-commerce ecosystem in China.

SELECTION

We can assist you in selecting the platform that best fits your brand and products. Different platforms often focus on different product categories and demographics. We identify these platforms and assist you in the admission process.
 

CROSS-BORDER E-COMMERCE

We can help you sell your products on China’s CBEC platforms. We take care of the brand and product introduction and facilitate initial sales.

TP & LOGISTICS

Depending on your needs and the requirements of the platform, we can assist you in the selection of a trustworthy TP and logistics company. Afterwards we can also be your contact on the spot to make sure that everything keeps running smoothly.

CONTENT MANAGEMENT

Keep your followers engaged with interesting content. Our team will continuously work together with you to keep content fresh, updated and localized to the Chinese market.

DESIGN

Creating a social media page, online store or website that reflects your brand identity is our number one priority. Your online channels are your primary means of communication with the Chinese consumer. It is essential that your page design is clear and localized in order to increase trust and improve your relationship with the consumer.

FAN ENGAGEMENT

Even though the Chinese consumer shows low brand loyalty, they do love to be involved and engage with the brands and organizations they love. We can assist brands with fan engagement strategies and execution.
 

PROMOTION

We can help your brand grow on social media by increasing your followers and getting your content viewed and shared. We can organize promo campaigns through CPC/CPM advertising, team up with KOLs or partner accounts to generate traffic to your social media account or online store.

COPYWRITING

Our team will publish content that both fits your brand and entices your followers. Together we will draft a content calendar, which will be executed in a timely manner to promote your brand and boost fan engagement.




OUR PORTFOLIO

 

BLOG NEWS

1/6/2018

Seminar 25 June 2018 - How to Set Up a Cross-Border E-Commerce Shop in WeChat to sell in China?

The EU SME Centre, Voka – Chamber of Commerce Mechelen-Kempen, the Belgian-Chinese Chamber, BENCHAM and HORSTEN International are delighted to invi...

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26/5/2018

E-commerce in China - Awex Export Days 4 june 2018

On 4 June 2018 Bart Horsten gave a keynote speech about E-commerce in China at the AWEX export days in Louvain-La-Neuve.
 
Other speakers:
...

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17/5/2018

Hey!Belgium launches online travel platform

On 17 May 2018 Hey!Belgium, one of Horsten's tourism customers, had a successful launch event in ITB Shanghai for the OTA platform of HEY! Belgiu...

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16/4/2018

How to open a wechat shop

In recent years cross-border e-commerce (CBEC) is one of the most preferred entry modes for European SMEs when starting in China. CBEC has a lot of advantages: you don&rsqu...

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19/1/2018

E-commerce, Social Media and New retail in China

On Friday 19th January 2018 Bart Horsten was a lecturer at an afternoon workshop at the Retail Academy, talking about E-commerce, social media and new retail in China. Abou...

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15/12/2017

NEWS: Workshop 'How to Reach and Engage With Chinese Tourists?' 13 & 14 December 2017

On 13 and 14 December 2017 Horsten International organized two successful tourism workshops in the Netherlands and in Belgium, together with ChinaTalk and NextportChina...

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THE KEY TO GENERATING LOYALTY AND RISING ABOVE THE GENERAL NOISE SEEMS TO BE ALL ABOUT CREATING AN AUTHENTIC VOICE.

--
RICHARD BRANSON

ABOUT MYCHINAWEB

We are China experts who understand the ins and outs of the rapidly evolving Chinese digital landscape. With our long-standing presence in the local market, we help SMEs increase their online visibility in China through social media and e-commerce solutions, content marketing, brand localization, etc.

MyChinaWeb is the brainchild of Horsten International – a EU-based China consultancy firm.

Horsten International was founded in 1996 and has had its China office since 2001. With its rich experience in the China market, Horsten has become a force to be reckoned with in the China consultancy industry. Since its inception, Horsten has successfully completed a vast amount of projects in a range of industries. Supported by a talented group of young professionals, Horsten International has the means to offer clients a wide array of services, from strategic advice and market research to business development, and much more. For more information, please visit www.horsteninternational.com.

MyChinaWeb wants to offer a cost-effective means to develop our clients’ China business online. We are confident that by increasing the online visibility of our clients' brands or products, we can help pave the road for integration into the offline local market. In order to offer our clients an all-round service package, Horsten International can assist you in a number of different ways when physically entering the China market.

CONTACT US

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www.mychinaweb.com